Edit reel
Short-form cut / pacing
Video work
Cut for
attention.
Short-form edits, motion and visual pacing. The point is not to add noise — it is to keep the right thing moving.
Web-work walkthrough
Product / interface motion
Social cut
Vertical edit / graphics
Campaign edit
Product / promotional
Editing rule
Every cut should earn its place.
01
Hook early
Give the viewer a reason to keep watching before the setup gets comfortable.
02
Keep the eye moving
Use framing, movement and graphics where they help the story rather than distract from it.
03
Leave room to breathe
Fast doesn't mean every second needs another effect.